PR Assistant

SEGA… What do you think of when you hear that word? Do you think of the console with the iconic, harmonized voice fire ups or do you think of the countless gaming hits from Sonic the HedgehogGolden Axe, or the Persona series?…

When we think of SEGA, we think of its evolution from a pioneer in the video game market to one of the most prominent video game developers and publishers ever! Globally, SEGA has over 5,000 employees passionately working to bring the best gaming entertainment to players around the planet. We have one of, if not the richest, portfolio of original IPs – something we are very proud of and excited about as the market continues to change.

New streaming technologies and shifts in the retail landscape are well poised for what will be the most disruptive and innovative time in our industry. Our IP strategy positions us well for this, and we are enthusiastic about the future!

There’s never been a more exciting time in the company’s history to join SEGA!

Job Summary:

Working within the SEGA Europe Marketing team responsible for the Americas, the role will be based out of the Irvine HQ and is expected to support the Americas Marketing team and take ownership for assigned product communications, projects and tasks. Working closely with other internal commercial departments, based in both Europe and the US, across PR, Marketing, Operations, Sales and Studio Brand teams. This role will report directly to the Snr. PR Manager

The role will also work closely with the Snr. PR Manager and Snr. Product Manager across various projects for any one of our award-winning studios (Creative Assembly, Relic Entertainment, Two Point Studios & Amplitude) to represent and promote their games.

It will also be the responsibility of the PR Assistant to coordinate, traffic, and report on PR initiatives for all products under their jurisdiction of the North and South American markets and provide some operational support to ensure our products reach their intended audience across communications channels.

This position will require domestic and international travel to attend industry & consumer events, join meetings, and visit studios in the future.
 

Duties and Responsibilities:

  • Building and maintaining reports to track KPIs across PR and influencer activity in the region
  • Coordinate and traffic assets for PR and influencer marketing campaigns
  • Proofread, coordinate and distribute press releases for agencies and partners
  • Build and maintain long-term relations with media, partners, vendors and agencies
  • Update, manage and maintain internal media databases and event schedules and calendars
  • Evaluate, Disseminate and route media requests to stakeholders (interviews, assets and codes)
  • Support Snr. PR Manager and Snr. Product Manager with Advertising, Event and PR Logistics and execution
  • Support Snr. PR and Snr Product Manager with day to day administrative and organizational tasks
  • Work with the Snr. PR Manager to compose media pitches and agency briefs
  • Draft and distribute PR-related copy to agencies and partners (press releases, alerts and blasts)

 

Qualifications and Skills:

  • Experience working in a communications role either in-house or in-agency
  • Experience in managing multiple tasks at once and seeing a project through to completion
  • Knowledge of media landscape and competitive products within the gaming industry
  • Proficient with Excel, PowerPoint, and SharePoint
  • Open to flexible hours while working with British and Western European teams
  • Existing relationships with media and content creators a preferred, but not required
  • Experience utilizing first party publishing tools preferred, but not required
  • Gaming industry experience preferred

Associate Brand Manager

SEGA… What do you think of when you hear that word? Do you think of the console with the iconic, harmonized voice fire ups or do you think of the countless gaming hits from Sonic the Hedgehog, Golden Axe, or the Persona series?…

When we think of SEGA, we think of its evolution as a pioneer in the video game market to one of the most prominent video game developers and publishers ever! Globally, SEGA has over 5,000 employees passionately working to bring the best gaming entertainment to players around the planet. We have one of, if not the richest, portfolio of original IPs – something we are very proud of and excited about as the market continues to change.

New streaming technologies and shifts in the retail landscape are well poised for what will be the most disruptive and innovative time in our industry. Our IP strategy positions us well for this, and we are enthusiastic about the future!

There’s never been a more exciting time in the company’s history to join SEGA!

Job Summary:

Sega of America is seeking an Associate Brand Manager who is enthusiastic about games, players and marketing. Reporting to the Brand Manager, this role is responsible for supporting and driving the continued growth of some of the biggest SEGA brands across the Americas and Europe.

Duties and Responsibilities:

  • Deliver upon brand marketing strategies for the product’s entire lifecycle
  • Execute on consumer product, digital and physical retail, and first party partnership opportunities
  • Align with cross-functional and international teams to deliver integrated marketing activations
  • Help manage best-in-class production of creative advertising and brand assets
  • Work with internal departments and external vendors as required to deliver compelling campaigns
  • Analyze consumer research and business data to support marketing decisions
  • Manage brand marketing approval processes across creative, business, legal and accounting
  • Understand the media landscape and demonstrate knowledge of creative media campaigns
  • Manage media agencies, creative agencies, event agencies, and promotional partnerships
  • Build relationships across the organization to supply them with key player and marketing insights

Qualifications and Skills:

  • 1-2+ years’ experience in a marketing role within gaming, entertainment or consumer products
  • Bachelor’s Degree or equivalent experience in the field
  • Ability to support initiatives with a focus on KPI / ROI metrics
  • Experience in project management, analysis, and the ability to work with multiple teams
  • Ability to manage multiple projects in a fast-paced environment
  • Open to flexible hours while working with overseas teams
  • Effective oral and written communication skills and attention to detail
  • Positive and professional attitude

Preferred Skills:

  • A passionate gamer with deep knowledge of SEGA games.
  • Experience working with a Japanese games publisher or company.

Local applicants only please (No Relocation)

Executive Producer

SEGA… What do you think of when you hear that word? Do you think of the console with the iconic, harmonized voice fire ups or do you think of the countless gaming hits from Sonic the HedgehogGolden Axe, or the Persona series?…

When we think of SEGA, we think of its evolution from a pioneer in the video game market to one of the most prominent video game developers and publishers ever! Globally, SEGA has over 5,000 employees passionately working to bring the best gaming entertainment to players around the planet. We have one of, if not the richest, portfolio of original IPs – something we are very proud of and excited about as the market continues to change.

New streaming technologies and shifts in the retail landscape are well poised for what will be the most disruptive and innovative time in our industry. Our IP strategy positions us well for this, and we are enthusiastic about the future!

There’s never been a more exciting time in the company’s history to join SEGA!

Job Summary:

As SEGA looks to grow its classic brands, the Executive Producer will be the voice of the Western SEGA publishing team ensuring that the product plans and roadmaps align with audience needs and expectations as well as business financial targets.  As EP, you’ll communicate continuously with the SEGA of America stakeholders and our counterparts in the Japan studios to ensure the product pillars support our shared goals.  You’ll be the hub that focuses and aligns diverse stakeholders across regions and departments—understanding the marketing and business opportunities but weighing them carefully against the practical development matters and risks.  You’re as comfortable talking to the executive team as you are with the creative team.  You speak with a confidence built from deep experience, but also with the patience and persistence needed to bridge cultural gaps.  You never lose sight of the big picture but dig into the details when needed. You are the key to adapting SEGA’s portfolio to the Western market, exciting fans old and new by meeting or exceeding the expectations of modern gamers

Duties and Responsibilities:

  • Review concept pitches and provide deep and meaningful feedback to shape product visions via achievable plans that align with shared financial, strategic, and creative goals.  Introduce new game ideas or features where appropriate
  • Set realistic but ambitious goals and expectations with respect to product features, budgets, and timelines, and communicate production related issues clearly to appropriate parties.
  • Review key milestones to ensure product pillars are evident and development is on track to achieve financial goals and meet or exceed consumer quality expectations
  • Analyze competitive products and new business opportunities and make recommendations to the management team
  • Collaborate with the brand marketing and research teams to ensure the product is well positioned with consumers and retailers/platform holders, conduct playtesting and focus testing to support the goals of the project, as well as to develop vertical franchise plans
  • Help select and vet external development partners
  • Manage one or more publishing-embedded Producers, each responsible for individual products, whether developed in Japan or in the West, through the full life cycle of product development.
  • Recommend appropriate resources to support the initiative and assist with recruiting and hiring
  • Develop strong relationships to establish and maintain a reliable and timely flow of information and materials to all parties as necessary.
  • Prepare compelling presentation materials for internal decision makers as well as external partners such as platform holders
  • Liaise with non-gaming divisions (ie licensing, transmedia) to identify and capitalize on potential synergies

Qualifications and Skills:

  • Ten plus years experience producing or directing multiplatform, multi-language games from concept to post-launch support
  • Deep understanding of game production and all of its facets
  • Familiarity with publishing functions and processes; experience introducing titles to marketing and sales
  • Experience owning P&Ls, revenue/profit goals, and weighing those against creative and brand goals
  • Extensive experience as a Senior Producer / Executive Producer, including work on one or more AA or AAA titles; track record of delivering high quality products with strong critical reception
  • Experiencing managing internal and external development or multiple product lines
  • Understands market trends and able to predict trends a few years ahead
  • Familiarity with a wide range of game genres for various platforms and target audiences
  • Excellent written and verbal communication skills
  • Solutions-oriented; skilled at building consensus and overcoming roadblocks
  • Well organized and able to multitask
  • Positive attitude

Community Coordinator

SEGA… What do you think of when you hear that word? Do you think of the console with the iconic, harmonized voice fire ups or do you think of the countless gaming hits from Sonic the HedgehogGolden Axe, or the Persona series?…

When we think of SEGA, we think of its evolution from a pioneer in the video game market to one of the most prominent video game developers and publishers ever! Globally, SEGA has over 5,000 employees passionately working to bring the best gaming entertainment to players around the planet. We have one of, if not the richest, portfolio of original IPs – something we are very proud of and excited about as the market continues to change.

New streaming technologies and shifts in the retail landscape are well poised for what will be the most disruptive and innovative time in our industry. Our IP strategy positions us well for this, and we are enthusiastic about the future!

There’s never been a more exciting time in the company’s history to join SEGA!

Job Summary:

SEGA of America, Inc. is looking for a community coordinator in their Online Game Department who will take on an active role in outwardly representing the brand and establishing a thoughtful and engaging social media presence for an unannounced free-to-play mobile RPG game.

Duties and Responsibilities:

  • Create engaging written and visual content for all major social media platforms while representing the product in a connected and professional manner while adhering to brand values
  • Manage official player communication by drafting and posting notices on the official website to communicate with the community of end-users, providing important news, updates, and promotional content
  • Identify needs, problems, common opinions, and end-user sentiment through social media and official community channels, and inform management using written and verbal communication
  • Use official social channels and the official community forum to drive user engagement by working in a team environment to identify, plan, and execute community events
  • Become a product expert and participate in livestreams and video productions as an informational and authoritative brand representative
  • Monitor and track KPIs of posts and activities, analyze results & report to management

Qualifications and Skills:

  • Two years experience as a Community Manager or Social Media Coordinator in the mobile games industry
  • Associate’s degree in marketing, business administration, communications, or creative fields preferred
  • Able to effectively work in a team environment and on individual projects with minimal supervision
  • Experience running or contributing to social media campaigns for video games or digital entertainment products
  • Active engagement in current games industry news with a deep understanding of gamer culture in social media, particularly pertaining to mobile games
  • Excellent written communication and creative writing skills

Data Analyst, Marketing & CRM

SEGA… What do you think of when you hear that word? Do you think of the console with the iconic, harmonized voice fire ups or do you think of the countless gaming hits from Sonic the HedgehogGolden Axe, or the Persona series?…

When we think of SEGA, we think of its evolution from a pioneer in the video game market to one of the most prominent video game developers and publishers ever! Globally, SEGA has over 5,000 employees passionately working to bring the best gaming entertainment to players around the planet. We have one of, if not the richest, portfolio of original IPs – something we are very proud of and excited about as the market continues to change.

New streaming technologies and shifts in the retail landscape are well poised for what will be the most disruptive and innovative time in our industry. Our IP strategy positions us well for this, and we are enthusiastic about the future!

There’s never been a more exciting time in the company’s history to join SEGA!

Job Summary:

Work together with Brand  Marketing, Sales, Creative Services, Media and CRM teams to help analyze data for SEGA’s  PC and console games. The ideal candidate is data-obsessed and has solid experience using large datasets to create insightful reports and drive strategies for improving SEGA’s relationships with its customers. The Data Analyst will focus on implementing and analyzing metrics in order to guide projects to launch and ensure their continued success post-launch.

Duties and Responsibilities:

  • Together with Brand Marketing, Media and CRM teams create strategies and measure success of campaigns, channels and customer segments performance, to help drive performance and campaign efficiency
  • Develop and maintain highly functional dashboards to monitor top of funnel brand engagement metrics and bottom of funnel media and sales performance KPIs
  • Leverage campaign performance data to identify ways to optimize marketing spend
  • Quantify the effects of community social media engagement and earned/owned media coverage on game sales KPIs
  • Combine survey and purchase data to understand how SEGA’s customers behave
  • Using tools like Pathmatics, run competitor media and creative analysis and surface regular reports to SEGA’s Creative Services and Media team
  • Produce ad hoc reports on various facets of business performance
  • Assist in design and implementation of statistical testing, like A/B testing and predictive analytics, for improving creative design and user experience for websites and other owned media
  • Analyse email campaign effectiveness, run cluster analysis, and suggest segmentation strategies
  • Proactively identify areas of opportunity and make actionable recommendations that will in turn help to improve customer lifetime value and reduce churn

Qualifications and Skills:

  • 1-2+ years of full-time work experience in data analytics
  • Degree with a specialization in Statistics, Computer Science, Data Science, Physics, Finance, Mathematics, Engineering or another quantitative field or equivalent experience
  • Proficiency with designing visualizations either in Tableau, another BI software (e.g. PowerBI or Looker), or an open-source plotting package (e.g. ggplot in R or matplotlib/seaborn in Python)
  • Proficiency with querying data from relational databases using SQL or another query language
  • Experience communicating analytical results to a non-technical audience
  • Comfort with working with cleaning, organizing, and validating messy or unstructured data
  • Working knowledge of Microsoft Excel for formatting ad hoc reports

Preferred Skills:

  • Experience retrieving data from API endpoints or using web scraping
  • Experience with cloud or distributed computing services, i.e. AWS Redshift, Databricks, etc
  • Formal work experience in the advertising or video games industry
  • Understanding of microtransaction-driven business and “games as service” models