Senior Manager, Product Strategy

Summary

 SEGA… What do you think of when you hear that word? Do you think of the console with the iconic, harmonized voice fire ups or do you think of the countless gaming hits from Sonic the Hedgehog to Golden Axe to the Persona series?

When we think of SEGA, we think of its evolution as a pioneer in the video game market to one of the most prominent video game developers and publishers ever!  Globally, SEGA has over 5,000 employees passionately working to bring the best gaming entertainment to players around the planet. We have one of, if not the richest, portfolio of original IPs – something we are very proud of and excited about as the market continues to change.

New streaming technologies and shifts in the retail landscape are well poised for what will be the most disruptive and innovative time in our industry. Our IP strategy positions us well for this, and we are enthusiastic about the future!

There’s never been a more exciting time in the company’s history to join SEGA!

Job Summary:

Reporting to the Director of Product Strategy, the Sr. Manager, Product Strategy is charged with driving world-class product marketing and research across the Sonic the Hedgehog video game portfolio. Working closely with studio development partners and other business stakeholders, and based on research and data-driven initiatives, you will help shape and inform the product vision, plan marketing strategy, and drive the go-to-market tactical plan, as well as the business plan, for your titles globally. As an accomplished marketer, creative thinker, and team leader, you will develop strong planning processes, and play a pivotal role as part of the marketing team that will continue to drive innovation and constantly advance Sonic’s marketing capability and performance.

Duties and Responsibilities:

  • Sonic Game Title Marketing:  Through a hands-on approach and working closely with all partners (including but not limited to Brand Marketing, Sales, Creative, Research, Business Planning, Agencies, and other teams), you will be the custodian of integrated marketing on your portfolio of games. Through targeted research you will lead the development of title positioning, audience definition/sizing and the over-arching marketing strategy. After development of foundational strategy, you will drive the timely planning and execution of highly tactical, integrated go-to-market plans across all marketing channels. You will be responsible for ensuring that all parts of the marketing toolset align to the marketing strategy, and that a truly 360-degree approach is embraced and executed from planning to execution.
  • Research Initiatives: Leads research initiatives to define product-specific target audience personas, understand audience definition and segmentation, provide insight into established market norms, validate product concepts and features, and perform SWOT analysis.
  • Media/Advertising Plans:  Works closely with Sega’s media planning agency to develop and execute targeted media plans for both multi-million dollar campaigns as well as smaller budgets.
  • Creative Asset Development:  Interacts directly with Sega’s graphic design team and oversees web development initiatives, digital/promotions agencies and other external creative agencies to develop high-impact, innovative marketing communications (eg- TV advertising, website, trailers, packaging, etc.).
  • Marketing Approvals:  Works with legal and product development teams on timely planning and approval of marketing plans, contracts, and related creative assets.
  • First Parties:  Together with our brand marketing team, leads development and maintenance of strong relationships with Nintendo, Sony, Microsoft (and ESRB) to ensure timely approvals on all marketing submissions while working to secure beneficial coverage/placement of assigned titles via 1st party platforms.
  • Events:  Oversees product participation in events, working together with sister companies to ensure all events are supported and meet the company’s objectives.
  • Sku Planning Support: Works closely with Product Development teams to create sku plans for each title that optimize each product launch for the marketplace and engages consumer research to identify market opportunities for creating games/optimizing messaging.
  • Cross-Functional Collaboration: Works closely and collaboratively with Sonic’s cross-functional groups, including Licensing, Animation, and others.
  • Internal Development Process:  Acts as marketing representative in all procedural product “greenlight” meetings designed to move products forward as part of global internal process.
  • Packaging Development:  Leads physical packaging efforts for all retail focused gaming product skus and key art for digital skus.
  • Sales Support:  Liaise with Sales team to ensure that the group has all necessary materials for making an impact while pitching to retail, at events, and in-store at launch.  Accompanies sales team to pitch products when necessary.
  • Brand Presentations:  Together with our brand marketing team, oversees creation and presents marketing pitch materials for external use to communicate with business partners about the games.
  • Budgeting:  Responsible for various relevant marketing budgets working closely with finance and business planning groups.
  • International Focus:  Manages close relationships and works together with other key contacts in sister divisions worldwide to ensure that plans are global in nature and that assets are developed in time to allow for localization.
  • Lead and mentor: Support direct reports in their career development, constantly develops and applies best practices, fosters great communication and collaboration with studio partners, and establishes and improves processes across the team and organization.

Qualifications and Skills:

  • Bachelor’s Degree in Marketing, Communications or Business
  • 5-7 years of video game marketing experience, to include 4+ years in a Product Marketing or Product Management role
  • Experience leading qualitative and quantitative video game research initiatives
  • Familiarity with the US / EMEA marketing region, while working in a global environment
  • Direct experience with first party process, procedures, and best practices working with Sony, Microsoft, Nintendo
  • Passion for videogames (especially Sonic), pop culture, and entertainment
  • Strong writing, editing, and verbal communication
  • Strong presentation design and presenting skills
  • Demonstrable experience in creative “outside-the-box” thinking
  • Possess exceptional interpersonal skills to foster co-operative and productive relationships both internally and externally
  • Exhibit an ability to learn quickly, an inherent curiosity, and an ability to think both critically and creatively in order to develop and deliver commercially successful new product offerings
  • Be highly commercial and possess sound judgement—able to spot opportunities and quickly capitalize on them—with a strong financial and analytical acumen; inclination to think in terms of new business opportunities / models, cost/benefit analysis, and using a data-driven approach
  • Blend business and technical expertise to most effectively represent new product initiatives to internal/external stakeholders, as well as engage in meaningful dialogues with fellow product, user experience, and technical colleagues
  • Provide strong organizational and planning skills; proven ability to manage and monitor multiple work-streams in parallel

Associate Social Media Manager

Summary:

SEGA… What do you think of when you hear that word?  Do you think of the console with the iconic, harmonized voice fire ups or do you think of the countless gaming hits from Sonic the Hedgehog, Golden Axe, or the Persona series?…

When we think of SEGA, we think of its evolution as a pioneer in the video game market to one of the most prominent video game developers and publishers ever!  Globally, SEGA has over 5,000 employees passionately working to bring the best gaming entertainment to players around the planet. We have one of, if not the richest, portfolio of original IPs – something we are very proud of and excited about as the market continues to change.

New streaming technologies and shifts in the retail landscape are well poised for what will be the most disruptive and innovative time in our industry. Our IP strategy positions us well for this, and we are enthusiastic about the future!

There’s never been a more exciting time in the company’s history to join SEGA!

Job Summary:

Reporting to the Brand Director, the Associate Social Media Manager will be an important role in the continued growth of the Sonic the Hedgehog brand globally across various businesses including games, consumer products, animation and beyond.

The Associate Social Media Manager will support the Social Media (community team) on Social Media planning, tactics, content creation, asset development, agency oversight, digital channels management and community interaction for assigned business areas designated by the team leader. Within their assigned business areas, they are responsible for content production across multiple channels including YouTube, Twitter, Facebook, Instagram and beyond – including campaign planning, content calendar maintenance, community interaction, and development of continuous improvement measures.  In addition, the ASMI Manager will support in the external agency management for the U.S.-based social agency, and fully manage the LatAm social agency as well as potential new agencies worldwide.

This role will interface closely with teams in Orange County (CA), United Kingdom, and Japan.

Duties and Responsibilities:

  • Co-manage on day-to-day development and execution of Social Media content for assigned business areas across multiple channels including YouTube, Twitter, Facebook, Instagram etc.
  • Support all areas of the Sonic brand including animation, film, consumer products, promotional partnerships and more.
  • Identify Influencer strategies and support on relationships with agencies and talent.
  • Organize and maintain content calendar for assigned business areas, ensuring distribution of assets is coordinated across social platforms and significantly contributing to strategic planning of overall content calendar in association with other team members.
  • Co-manage on digital asset development and approval processes with internal stakeholders for assigned business areas, ensuring continuous improvements to content performance and production efficiency.
  • Proactively monitor Sonic brand conversation through Social Media channels and social listening platforms, actioning and developing business intelligence reporting and direct audience engagement tactics.
  • Track daily posts and content performance for assigned business areas, ensuring performance targets are met, assisting ASMI Manager with reporting and analysis as required.
  • Communicate departmental needs and provide guidance to community moderation team, ensuring vendor maintains Sonic brand guidelines, standards, and escalation policies.
  • Develop and maintain expanded levels of support for Sonic event coverage, attending Sonic events and tournaments as needed, including enhanced content creation and community engagement, as well as regular livestreams.
  • Assist the ASMI Manager on special projects and ad hoc requests as required.
  • Manage asset library and support on the creation and delivery of assets (social videos, social art, etc.)
  • Understands the social media landscape, recognizes opportunities, and demonstrates knowledge of booking creative and media campaigns.
  • Support in management of U.S. agency, and additional creative agencies, event agencies, and promotional partnerships.
  • Solely manage LatAm social agency and develop long-term plan, daily management and deliverables in region working with Sonic team; co-manage additional international agency selection, and agency management, in additional global territories.
  • Champion and evolve the voice of the Sonic the Hedgehog brand for our core audience and the next generation of fans.
  • Other duties as assigned.

Qualifications and Skills:

  • 3-4 years of professional experience across Social Media and relevant communications and marketing roles.
  • Proven track record of working on imaginative and creative digital campaigns.
  • Knowledgeable and passionate about Sonic and other entertainment brands.
  • Bachelor’s Degree or equivalent experience at a social media agency
  • Advanced knowledge of Social Media platforms, including brand-specific features and functionality for YouTube, Twitter, Facebook, Instagram, Tumblr, and beyond.
  • Experience creating and managing social media campaigns through go-to-market and post-launch management.
  • Experience working with social media influencers and campaigns.
  • Knowledge of the Sonic brand along with internet/pop culture.
  • Strong interest in video game, lifestyle, and other marketing areas.
  • Experience with social analytics tools.
  • Ability to leverage analytic measures, build business cases to support initiatives and focus on KPI / ROI metrics.
  • Experience with brand guidelines.
  • Experience with legal guidelines, along with legal contract process from start to completion.
  • Strong attention to detail and organizational skills.
  • Strong verbal, writing and presentation skills.
  • Proficiency with MS Office.
  • Experience with Adobe Creative Cloud Suite preferred.
  • Must provide evidence of ability to manage multiple projects in a fast-paced environment.
  • Positive and professional attitude.
  • Ability to travel for Sonic events, as needed.
  • Experience working in a global environment.
  • Willing to work overtime and conduct meetings with Europe and Japan at off hours.
  • Occasional work over the weekend and travel may be required.
  • Spanish, Japanese, or other language skills are advantageous.

Work from home during COVID. Must reside in California