Brand Manager – Atlus

SEGA… What do you think of when you hear that word? Do you think of the console with the iconic, harmonized voice fire ups or do you think of the countless gaming hits from Sonic the HedgehogGolden Axe, or the Persona series?…

When we think of SEGA, we think of its evolution from a pioneer in the video game market to one of the most prominent video game developers and publishers ever! Globally, SEGA has over 5,000 employees passionately working to bring the best gaming entertainment to players around the planet. We have one of, if not the richest, portfolio of original IPs – something we are very proud of and excited about as the market continues to change.

New streaming technologies and shifts in the retail landscape are well poised for what will be the most disruptive and innovative time in our industry. Our IP strategy positions us well for this, and we are enthusiastic about the future!

There’s never been a more exciting time in the company’s history to join SEGA!

Job Summary:

Reporting to the Brand Director, the Brand Manager is responsible for developing and driving the continued growth of some of the biggest SEGA lPs in the west.

Duties and Responsibilities

  • Take ownership of brand and marketing strategies for the product’s entire lifecycle
  • Assist in developing goals and objectives for your team members to improve efficiency and motivation
  • Execute on consumer product, channel, and first party partnership opportunities
  • Oversee large-scale events, production and promotions, broadcasting operations, sponsor relationships, program management, and player interfacing
  • Work closely with the cross functional and international teams to ensure development, marketing, and sales executions are integrated and aligned with the project’s strategic and financial goals
  • Identify areas of concern in the execution of the brand plan and course correct to maximize the success of the product
  • Develops and manages asset library for assigned titles; Oversees the creation and delivery of assets (trailers, screen shots, logos, etc.) by working with internal departments and external vendors as required and delivers assets to internal partner organizations and external partners when necessary
  • Analyzes consumer research and business data to intelligently develop marketing investments
  • Manages creative production of advertising and core brand assets including but not limited to trailers, packaging, special edition content, social media, etc.
  • Understands the media landscape, recognizes opportunities, and demonstrates knowledge of booking creative and effective media campaigns
  • Manages media agencies, creative agencies, event agencies, and promotional partnerships
  • Serves as a key contact across the development group to supply them with key consumer and marketing insight
  • Defend, champion, and evolve the voice of ATLUS brands (Persona, Shin Megami Tensei, etc.)
  • Other duties as assigned

Skills and Abilities

  • 3-4+ years’ experience in a publisher marketing role within gaming and or consumer products
  • Bachelor’s Degree or equivalent experience in the field
  • Ability to leverage quantitative analytic measures, build business cases to support initiatives and focus on KPI / ROI metrics
  • Experience in project management, analysis, and the ability to work with multiple teams
  • Experience creating and owning a marketing plan from the research and positioning stage through go-to-market and live services
  • Must provide evidence of ability to manage multiple projects in a fast-paced environment
  • Ability to budget, analyze, project sales and forecasts for upcoming products
  • Highly effective oral and written communication skills and attention to detail
  • Positive and professional attitude

Brand Manager

SEGA… What do you think of when you hear that word? Do you think of the console with the iconic, harmonized voice fire ups or do you think of the countless gaming hits from Sonic the HedgehogGolden Axe, or the Persona series?…

When we think of SEGA, we think of its evolution from a pioneer in the video game market to one of the most prominent video game developers and publishers ever! Globally, SEGA has over 5,000 employees passionately working to bring the best gaming entertainment to players around the planet. We have one of, if not the richest, portfolio of original IPs – something we are very proud of and excited about as the market continues to change.

New streaming technologies and shifts in the retail landscape are well poised for what will be the most disruptive and innovative time in our industry. Our IP strategy positions us well for this, and we are enthusiastic about the future!

There’s never been a more exciting time in the company’s history to join SEGA!

Job Summary:

Reporting to the Brand Director, the Brand Manager is responsible for developing and driving the continued growth of some of the biggest SEGA lPs in the west.

Duties and Responsibilities

  • Take ownership of brand and marketing strategies for the product’s entire lifecycle
  • Assist in developing goals and objectives for your team members to improve efficiency and motivation
  • Execute on consumer product, channel, and first party partnership opportunities
  • Oversee large-scale events, production and promotions, broadcasting operations, sponsor relationships, program management, and player interfacing
  • Work closely with the cross functional and international teams to ensure development, marketing, and sales executions are integrated and aligned with the project’s strategic and financial goals
  • Identify areas of concern in the execution of the brand plan and course correct to maximize the success of the product.
  • Develops and manages asset library for assigned titles, Oversees the creation and delivery of assets (trailers, screen shots, logos, etc.) by working with internal departments and external vendors as required and Delivers assets to internal partner organizations and external partners when necessary
  • Analyzes consumer research and business data to intelligently develop marketing investments
  • Manages creative production of advertising and core brand assets including but not limited to trailers, packaging, special edition content, social media, etc.
  • Understands the media landscape, recognizes opportunities, and demonstrates knowledge of booking creative and effective media campaigns
  • Manages media agencies, creative agencies, event agencies, and promotional partnerships
  • Serves as a key contact across the development group to supply them with key consumer and marketing insight
  • Defend, champion, and evolve the voice of SEGA Legendary brands
  • Other duties as assigned

 

Skills and Abilities

  •  3-4+ years of experience in a publisher marketing role within gaming and or consumer products
  • Bachelor’s Degree or equivalent experience in the field
  • Ability to leverage quantitative analytic measures, build business cases to support initiatives and focus on KPI / ROI metrics
  • Experience in project management, analysis, and the ability to work with multiple teams
  • Experience creating and owning a marketing plan from the research and positioning stage through go-to-market and live services
  • Must provide evidence of ability to manage multiple projects in a fast-paced environment
  • Ability to budget, analyze and project sales and forecasts for upcoming products
  • Highly effective oral and written communication skills and attention to detail
  • Positive and professional attitude
  • Independent worker with little or no supervision required and willingness to navigate areas of unfamiliarity
  • Ability to coordinate execution of plans within set budget, timelines, and to meet deadlines without fail
  • Ability to develop, pitch, and execute a marketing plan, while delegating tasks and working with cross functional teams to ensure the vision is executed effectively to meet and exceed goals
  • Ability to manage a small team, delegate tasks, and set clear goals to improve workplace and department efficiency
  • Must have experience working in a global environment
  • Willing to work overtime and conduct meetings with Europe and Japan at off hours
  • Occasional work over the weekend and travel may be required

Brand Director

SEGA… What do you think of when you hear that word? Do you think of the console with the iconic, harmonized voice fire ups or do you think of the countless gaming hits from Sonic the HedgehogGolden Axe, or the Persona series?…

When we think of SEGA, we think of its evolution from a pioneer in the video game market to one of the most prominent video game developers and publishers ever! Globally, SEGA has over 5,000 employees passionately working to bring the best gaming entertainment to players around the planet. We have one of, if not the richest, portfolio of original IPs – something we are very proud of and excited about as the market continues to change.

New streaming technologies and shifts in the retail landscape are well poised for what will be the most disruptive and innovative time in our industry. Our IP strategy positions us well for this, and we are enthusiastic about the future!

There’s never been a more exciting time in the company’s history to join SEGA!

Job Summary:

Reporting to the Vice President, Brand Marketing, the Brand Director is charged with driving world class product marketing and performance across a portfolio of games. Working closely with studio partners and other business stakeholders, you will lead your team to shape the brand vision, marketing strategy and go-to-market tactical plan as well as drive the business plan for your titles across the Western Market. As an accomplished marketer and team leader you will manage and grow your team, develop strong planning processes, and play a pivotal role as part of the marketing leadership team that will continue to drive innovation and constantly advance Sega’s Western marketing capability and performance.

Duties and Responsibilities

  • Be the brand owner for all aspects of Western marketing leadership across a portfolio of assigned titles; This includes owning full lifecycle management from long-range portfolio planning to foundational marketing strategy to go-to market execution and postmortem
  • Act as a highly collaborative custodian of integrated marketing across multiple partners including communications, community, sales, creative services, events, paid media, 1st parties, external agencies, EMEA teams and developers
  • Lead the development of brand positioning, audience definition/sizing and the over-arching marketing strategies
  • Mentor and develop a team of communications, community and brand leads
  • Drive the timely planning and execution of go-to-market plans across all marketing channels
  • Support the inline/greenlight process with market insights and forecast rationale all while representing the needs of players in the West
  • Own the Western P&L and manage the marketing budget across your portfolio
  • Serve as the voice of the brand to players and the voice of the players to developers
  • Develop and maintain excellent relationships with studio partners
  • Act as a change agent and drive high impact, cutting edge digital campaigns and initiatives

 

Qualifications and Skills

  • Minimum of 7 years experience in a marketing role within gaming and or consumer products
  • Bachelor’s Degree or equivalent experience in the field, MBA a bonus
  • Must be a gamer and care deeply about representing the needs of players
  • Japanese language skills and experience working with Japanese corporations are a plus but are not required
  • Ability to leverage quantitative analytic measures, build business cases to support initiatives and focus on KPI / ROI metrics
  • Experience in project management, analysis, and the ability to work with multiple teams on multiple projects in a fast-paced environment
  • Highly effective oral and written communication skills and attention to detail
  • Positive, professional, collaborative and flexible attitude
  • Independent worker with little supervision required and willingness to navigate areas of unfamiliarity
  • Ability to coordinate execution of plans within budget, set timelines, and to meet deadlines

First Party and Events Manager

SEGA… What do you think of when you hear that word? Do you think of the console with the iconic, harmonized voice fire ups or do you think of the countless gaming hits from Sonic the HedgehogGolden Axe, or the Persona series?…

When we think of SEGA, we think of its evolution from a pioneer in the video game market to one of the most prominent video game developers and publishers ever! Globally, SEGA has over 5,000 employees passionately working to bring the best gaming entertainment to players around the planet. We have one of, if not the richest, portfolio of original IPs – something we are very proud of and excited about as the market continues to change.

New streaming technologies and shifts in the retail landscape are well poised for what will be the most disruptive and innovative time in our industry. Our IP strategy positions us well for this, and we are enthusiastic about the future!

There’s never been a more exciting time in the company’s history to join SEGA!

Job Summary:

The First Party & Events Manager reports to the Director, First Party & Events to support all SEGA Brand teams on First Party marketing and event activations for the new console, PC, and mobile game launches, as well as ongoing live services updates. She/he will support key partner relationships with First Party platforms (e.g. PlayStation, Microsoft, Apple, Google) as a central point of contact and cross-functional evangelist. The successful candidate will have experience in project management for marketing and events, knowledge of the digital gaming and mobile ecosystems, and be skilled at operating within a matrix structure, interfacing with a cross-section of international stakeholders.

The ideal individual will be a highly organized self-starter, with excellent communication and interpersonal skills and have a solid understanding of digital and partner marketing. They will have a keen eye for detail, tracking ongoing updates for game roadmaps and developing first-party pitches and communications, as well as overseeing the planning and day-to-day execution for SEGA’s presence at large-scale trade shows and events. They will be comfortable tracking and working with data and research to help inform multi-channel marketing and event plans.

Duties and Responsibilities

  • Act as a First Party evangelist and serve as a central point of contact for cross-functional communications on the planning, reporting, and analysis of partner marketing campaigns for SEGA game titles. Lead partner updates meetings and ensure all relevant internal teams are represented.
  • Work with Brand, Marketing Services, Product Development, and Publishing teams to plan and execute first-party and event marketing activations for SEGA brands and products in order to impact specified business KPIs.
  • Represent SEGA of America and ensure alignment with SEGA of Japan and SEGA of Europe to successfully support partnerships and programs with first parties and other partners within the Americas.
  • Produce First Party presentations with Brand and Product teams, providing actionable insights and feedback as to the format, content, and delivery timelines.
  • Manage game roadmaps and shared marketing plans to keep internal and external teams up to date on key business and marketing plan details over time.
  • Lead internal committee to select, plan and design content and featuring for corporate events, balancing design with budgetary requirements.
  • Manage logistics and deliverables for trade shows, including registration, staffing, schedules, custom premium items, housing, packing, and shipping.
  • Identify, evaluate, and negotiate with key event logistics partners to increase efficiencies.
  • Track and analyze partner marketing and event activation performance ROI to understand trends and make recommendations for future projects and KPIs.
  • Route, organize, and distribute key marketing assets and materials across internal stakeholders and publishing partners for digital and partner marketing campaigns.
  • Keep up to date with videogames, entertainment, social network, event, and pop culture trends to continuously educate all stakeholders and inform strategic planning.
  • Work with Legal, Accounting, and other internal stakeholders to ensure event and vendor contracts are clearly defined, documented, and executed. Manage internal process for completing payments according to contractual obligations.
  • Other responsibilities are performed as assigned or needed.

 

Skills and Abilities

  • 3-5 years of experience across digital and/or partnership marketing, communications, and event management.
  • Video game and/or Entertainment industry experience preferred.
  • Thrives in a cross-functional role within a matrixed global organization.
  • Must be detail-oriented; possess good time management skills and business process management abilities. Should be solution-oriented and able to prioritize quickly in a changing environment.
  • Strong communication skills and ability to interface with all departments and levels within the company, as well as with external partners and outside vendors, to keep projects on track. Must be able to give and receive factual information, give and receive clear directions, explain difficult material, and convince others to take action.
  • Ability to put together strategic marketing presentations and evangelize them to all stakeholders.
  • Ability to see trends, understand the competitive landscape and have the aptitude to see the big business picture. Able to understand the perspective of the game consumer across genres and platforms.
  • Experience managing high-profile partners/accounts and working with large-scale multi-media entertainment franchises on global campaigns is a plus.